The Canadian company is expected to boost Clariant's presence in North America with its complementary cosmetic ingredients portfolio Wright’s soap is best known for its antiseptic properties and traditional coal tar fragrance, while Cidal specialises in natural, antibacterial bar soap. Investment banking company Morgan Stanley has reportedly set the new ultimatum to speed up the sale process

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Recently appointed CEO, Hein Schumacher, is also pressing pause on acquisitions as he unveiled recovery plansCidal contains a special moisturising system and a unique fresh fragrance to ensure that your skin is left feeling soft and refreshed.

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The Body Shop was put up for sale by Natura & Co in August, following a long period of declining sales UK manufacturer The Lornamead Group has acquired the bar soap brands Wright’s and Cidal and has entered into a perpetual license of Simple bar soaps from Unilever in the UK, Ireland and the Channel Islands. The agreements follow the UK office of Fair Trading’s concerns relating to Unilever’s acquisition of Alberto Culver in the bar soaps category in the UK. This natural antibacterial soap from Cidal contains the active ingredient 'Citricidal - a natural grapefruit extract to protect you and your family from harmful germs.