In a world where it is strange to consider a man not reaching climax, it is not an uncommon fact that many women have never orgasmed from sexual intercourse alone.

However, Vic holds the sex toy industry accountable for this, “usually [sex toys] are delivered in discrete packaging and you’re made to feel quite embarrassed about it and I don’t think that should be the case. These disheartening statements seem to be the general consensus, with heterosexual women being the least likely to orgasm during sex at 65%.

One user says, “[I] never really expect to orgasm so it makes no difference”, and another, “Ugh, I actually just feel like never having sex again. I was really excited about this purchase as I had bought one for my friend about a year ago and all the packaging and branding was so lovely and she had really positive reviews of the product.

Feeling that there was a gap in the market, as well as a gap in orgasm statistics, Vic filled the demand for a sex toy starting point, “[I] noticed that female pleasure wasn’t part of the conversation and it wasn’t part of the topic,” the 25-year-old told us. It is also apparent that many women are becoming immune to the idea that it is not necessary to feel sexual pleasure, however, certain ‘fierce feminist’s’ are striving to shift this attitude. So far, Vic hasn’t faced many hurdles in relation to Naked Grapefruit, however, as expected any judgement has sprung from a lack of understanding of her goal: “[I] think to be honest it’s been mainly from the slightly older generation,” she told us.And last but not least, Vic also wanted to establish an environmentally-friendly product and a sustainable business plan: “[I wanted to] create a platform that is more sustainable and ethical, people before profits. With a mission to normalise female pleasure one orgasm at a time, independent, women-run brand Naked Grapefruit is changing the narrative in a predominantly male-owned and outdated industry. I happen to have another one already baked, the layers awaiting frosting for this weekend which happens to be Mother’s Day. But taking on this battle is like pulling at string, the more women that are knowledgeable the faster the string untangles.

com is an Introducer Appointed Representative of Pay4Later Limited, trading as Deko, which is authorised and regulated by the Financial Conduct Authority (FRN 728646). It all comes down to the idea that in cis heterosexual relationships, a man is central to a woman’s pleasure, but I think there just hasn’t been enough education around women being able to enjoy themselves. Mintz says the number one factor when defining the ‘orgasm gap’ is “ cultural ignorance of the clitoris”, a stigma that is still rife within the 21 st century. Light and fluffy and with just enough frosting to not be too much, the grapefruit flavour is perfectly balanced in this “accidental” cake.It's almost as if, in light of their small-yet-mightiness, they feel the need to show off and let people know they're there.