The original recipe for Hoegaarden was conceived in the middle ages and there were soon more than 30 breweries in the village after which the beer takes its name. What I do know is that you should never let this tastebud-free-focus-group-concocted swill touch your lips, and what more would you expect from the world’s largest brewer? This report looks at alcohol in the UK today, and makes the case for key changes we must all work towards if we are to end serious alcohol harm.

A creamy head grows up a couple of fingers in height before then receding somewhat, but still hangs around for the session. It’s lovely, like a Hoegaarden shandy,” said a female colleague, referring to a beer and soft drink cocktail. the non-alcoholic brew is already firmly established in Europe (no and low alcohol versions now make up half of Hoegaarden's Belgian retail volumes) and is expanding globally (such as with its launch in India​ earlier this year). When you combine the fresh, fruity taste of raspberries and a flowery, woody touch with an award-winning wheat beer, you get the deliciously individual character of a real Hoegaarden Rosée. Each year we publish our Annual Report and Accounts which reviews our performance against our strategic objectives.Perhaps a Labatt brewer goes over to Belgium and introduces the Hoegaarden brewery to Labatt’s notoriously bad brewing practices, and insists that the team make this travesty to his/her bottom-of-the-barrel specifications, I just don’t know. Very sweet, a little sourish, fruity and yeasty taste of lemon peel, banana and peach, followed by a short, slightly sourish, a bit yeasty finish. Served with a slice of lemon in a hexagonal glass, this white beer made with coriander and orange peel felt to me like the ultimate in beer sophistication. Therefore I believe that your scathing review of this beer is unfair and unfounded, considering that you obviously don’t even like white beers.

It has the Hoegaarden flavours I remember, but slightly different, almost as if watered down with lemonade as I alluded to before.Treacle, coffee, roasted malts and vanilla on the nose, restrained bitterness with more roasted grains, coffee and a slight caramel sweetness as we taste. The meeting of the shareholders necessitated the announcement, but coming only two weeks after Pierre Celis’s death there’s something of the insensitive about it. These cookies help provide information on statistics about the number of visitors, bounce rate, traffic source, etc. In the US that same segment is less than 1%, so we see an opportunity to fill this gap as health and wellness trends continue to evolve. With falling alcohol consumption, more mindful drinking and a trend towards premiumisation, the stage is set for a bright future for the low and no drinks sector.