The beauty brand launches with an Active Recovery Broth Serum Concentrate. This contains a new cubed form of hyaluronic acid for deep hydration and a number of bio-fermented and biotech ingredients for enhanced bioavailability and absorption. The concentrate also works to "repair and re-densify" the skin barrier. EMFACE is described as the first and only hands-free, non-invasive device that simultaneously affects the facial muscles and skin to "remodel, smooth and tone without the use of needles".

A new design for the ProStyle Technology line has also been rolled out to reference the "innovative technologies" used, hoping to make it easier for shoppers to differentiate between products and its benefits. Founded by Joanna Ellner, an award-winning beauty editor and acupuncturist, REOME's mission is "to invigorate stress-compromised skin with highly-specialised, potent formulas, and to redefine skincare as a tool for self-connection". Formulations containing ProPlex Fortifiant technology, a complex developed to deliver more manageable and smoother hair, has been rolled-out across all TRESemmé products. In addition, the brand has added Beauty-Full Strength to its existing Wash & Care range.

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BTL Aesthetics – developers of the EMSCULPT body shaping technology used by professional practitioners – has entered the facial devices market for the first time with EMFACE. It also contains cold pressed broccoli and pomegranate oils to help moisturise skin, creating a lightweight, non-greasy and natural formula for long-term hydration. REOME, a new holistic skincare brand designed to target stressed skin, has launched exclusively at Space NK.