Get your teeth looking squeaky clean with our range of toothpaste. Maintaining good dental health is essential and we’ve got everything from fluoride-free toothpaste to mouthwash, dental floss and more to keep your teeth in top shape. Fasig, Lisa Biank (2007-04-09). "P&G hopes rinse effect won't wash away sales". Cincinnati Business Courier. The company's Crest Pro-Health Rinse, launched with much promise in April 2005, is discoloring the teeth of about 3 percent of its users, the company said because it is doing its job. Max White Ultimate Idealist: Whitens while protecting enamel, although ingredients appear identical to the Catalyst variant. Sewell, Dan (May 7, 2008). "P&G's Pro-Health rinse draws complaints". WTVD-TV. Associated Press. Archived from the original on June 30, 2016. Brinker said P&G doesn't see a need for a warning label because the number of those affected is very small. The more abrasive the toothpaste, the more effective it is likely to be at stain removal. However, too much abrasiveness can start to wear away tooth enamel, and this can actually make your teeth look yellow.

Some toothpastes contain an ingredient called blue covarine. This doesn't actually help to get rid of stains; instead it coats the teeth, creating the appearance of whiteness. So although it works instantly, it's quite superficial.Jeffcoat, Marjorie; Parry, Samuel; Gerlach, Robert W.; Doyle, Matthew J. (October 2011). "Use of alcohol-free antimicrobial mouth rinse is associated with decreased incidence of preterm birth in a high-risk population". American Journal of Obstetrics & Gynecology. 205 (4): 382.e1–382.e6. doi: 10.1016/j.ajog.2011.07.016. PMID 22083060. Crest was introduced in the United States as "Fluoristan" in 1954, as it contained stannous fluoride. In 1955, the name of the product was changed to "Crest with Fluoristan." [3] [4] [5] The composition of the toothpaste had been developed by Joseph C. Muhler, Harry Day, and William H. Nebergall at Indiana University, and was patented by Nebergall. Procter & Gamble paid royalties from use of the patent and thus financed a new dental research institute at this university ("The House that Crest built"). [6] [7] The active ingredient of Crest was changed in 1981 to sodium fluoride, or "Fluoristat", which it uses today as "Dentifrice with Fluoristat"; Crest Pro-Health uses stannous fluoride again and an abrasive whitener together called "Polyfluorite". Crest is accepted by the American Dental Association (ADA), [8] [9] as well as by equivalent dental associations in other countries. Crest Toothpaste Safe" (Press release). Procter & Gamble. Archived from the original on 2018-01-31 . Retrieved 2020-03-13. Crest has also been associated with about twenty brands of dental care products, including toothpaste, toothbrushes, mouthwash, dental floss, and a tooth-whitening product called Crest Whitestrips. This study into different whitening ingredients found the top three that made the most difference, especially with sustained use, were:

Toothpastes for whitening work in different ways, but there is usually a combination of abrasion and bleaching at work. Some actually coat the teeth with a film that makes them appear instantly whiter. Then, we move on to Colgate's more premium Max White range. All of these are whitening fluoride toothpastes which contain hydrogen peroxide as the main whitening ingredient:Dyer, Davis; etal. (May 1, 2004). Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble. Harvard Business Press. p. 280 . Retrieved 2013-05-07. william a procter president. Mouthwash staining lawsuit dismissed". DrBicuspid.com. July 26, 2010. Archived from the original on June 23, 2016. A U.S. District Court judge has dismissed a proposed class-action lawsuit filed against Procter and Gamble charging that the company's Crest Pro-Health mouthwash causes staining and browning of teeth We recommend you read through the list above and choose one that sounds like a good match. If you aren't happy with it for whatever reason, you can always try another. What is a whitening toothpaste that works?