According to hair experts, purple shampoos work by counteracting the yellow and warm tones that can appear in blonde hair. It tones blonde hair as it contains crushed violet pigments that neutralise brassy and yellow tones. Unlike traditional hair cleansers, purple shampoo shouldn’t be rinse d immediately. How long you leav e purple shampoo on depends on the effect you’re after: r inse immediately for a subtle toning effect, or leave for 1 minutes for more intense results.

We recommend using our Everyday Clean Blonde Damage Rewind Conditioner. Designed to gradually remove yellow tone s , it also boasts our unique OPTI- PlEX technology to rewind and reconstruct hair that’s been damage d b y chemical treatments and thermal styling. Apply from mid-shafts to ends, then rinse thoroughly. If you love our iconic Clean Blonde range and its ability to maintain salon-fresh colour, then you’re going to love this! We’ve just launched a brand new everyday purple shampoo and conditioner that can be applied every time you wash your hair. Beautiful, icy blonde tresses – here we come… Introducing Fudge Everyday Clean Blonde Range Our FUDGE EVERYDAY CLEAN BLONDE DAMAGE REWIND SHAMPOO does this and more thanks to its strengthening OPTI-PLEX™ technology that coats each strand of hair to reverse damage. A lower concentration of violet pigments means that brassy tones are gradually removed with each wash, leaving you with the perfect platinum grey. Forget using purple shampoo on dry hair . If you’re looking to slay your signature blonde for longer, there’s only one way to do it for showstopping results. With our simple guide to using purple shampoo, you’ll forget you ever asked “can you put purple shampoo on dry hair?” . If you want truly enviable tresses, no purple toning session is complete without a purple conditioner. At Fudge, we have two purple conditioners for grey hair, so choose the one that suits your washing needs!

Customer Reviews

Fudge's range of conditioners gives your hair the juice that it needs, working in harmony with Fudge shampoo Fudge conditioner contains a low octane hair fuel that's gentle on your head to create a smooth soft condition to each and every strand. By using both the shampoo and conditioner together allows you to achieve the ultimate Fudge creation. Whether your hair is prone to frizz, try Fudge smooth shot conditioner the smoothest of smooth operators or whether you need to awaken your hair, try Fudge daily mint conditioner which gives your head a head buzz that will leave you feeling refreshed, cleansed and ready for the day ahead.

Can you use purple shampoo on dry hair? It’s something that salon professionals would never advise, but it’s a question that gets asked a lot. At Fudge, we think it’s time to bust these blonde hair myths. Follow our guide to the best way to use toning shampoo and conditioner and take your blonde to a whole new level… Can You Put Purple Shampoo On Dry Hair ? You better believe it! We’ve just expanded the iconic Fudge Clean Blonde range to include a n everyday purple shampoo and conditioner that gradually tone the hair to keep blonde shades vibrant and healthy.Where possible, we recommend applying purple shampoowhile wearing glovesin case of staining. Simply lather the product in your palmsandapplyto damp hair. If you enjoy a weekly toning session, then FUDGE CLEAN BLONDE DAMAGE REWIND SHAMPOO is the purple shampoo for you. With salon strength violet pigments and strengthening Opti-PLEX™ technology, youdon’t haveto choose between toning and treating hair –you cando both at the same time! The violet pigments in purple shampoo can sometimes stain the hands, so we always recommend wearing gloves w hen applying it. The daily solution: The Everyday Clean Blonde s hampoo and conditioner offer a milder toning effect than their sister products. T hey work together to gradually tone the hair and provide subtle results, preventing pesky yellow tones from ruining your icy blonde look. For best results, apply every time you wash your hair.

For our lab test, we used a spectrophotometer. It's a colour measurement device that we used to analyse the improvements in the yellow tones of the hair after a one-week testing period. Find out which is the best anti-brass shampoo below... We’ve all wondered whether youcanput purple shampoo on dry hair at some point, so we’re here to set the record straight: toning shampoo should only ever be used on wet hair !

Pharmacy product

Nowyou’ve got the best purple shampoo to hand, it’s time to use it! We’ve made toning simple with our guide to using purple shampoo on grey hair …

I've used Fudge before in the past and left it on for just that little too long and it tinted my hair purple in places, a good look if it's at the ends of your hair but not half-way up your head. I leave it on my hair for around two to three minutes. I fully coat my hair with the shampoo from root to tip and then wash of like normal. I then use a normal shampoo and conditioner to give my hair a good wash afterwards.When your hair is brassy, or when the term ‘brassiness’ is used, it basically refers to the unwanted warm tones that can show up in lighter hair tones, making your hair look at best unnatural and at worst unhealthy.