Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity.

To sum up, it's recommended for both marketers and graphic designers, as both teams need to be involved in the process of establishing a brand identity. I think it would have been much more useful for the author to have followed the design process for a single brand from the point of inception to its comprehensive realisation when seeking to exemplify points. The book is split into two areas of focus - the theory and history of branding (thereby providing context) and the development of a practical understanding of the subject. I qualified in Graphic Design (but never achieved a degree, even) and have read this book solely as a person who holds an interest in the field.Nevertheless, it can give marketers an opportunity to be educated about the important role of graphic designers in the overall branding strategy. The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text.

The inclusion of case studies was undoubtedly useful within a book such as this - highlighting key elements of a given brand strategy and detailing practical considerations for a design team. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. but it is suuuuper brief in it's covering of this and almost every other aspect of the topic that it addresses. She has taught within the University sector for over 15 years specializing in branding and visual identity and now teaches on the BA Graphic Communication course at Farnham UCA. By using the Web site, you confirm that you have read, understood, and agreed to be bound by the Terms and Conditions.I question whether this book actually appeals to the entirety of the audience it’s aimed towards (noted as lecturers, industry professionals and students in the introduction), but as a starting point for a total newbie it certainly provided an informed overview of the subject area. Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. But is it a fairly decent account of the considerations and practical processes involved in the development of a brand identity? Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

She has written widely on graphic design subjects including 'The Encyclopedia of Illustration Techniques' and has exhibited work nationally and internationally, from the Mall Galleries in London to the Norsk Farmasihistorisk Museum Oslo. For those looking for a book that will guide you in creating a brand strategy, this book has it all!uk/landing-page/quercus/quercus-company-information/">The data controller is Quercus Editions Ltd. However, if you look past that, this book is a good choice in building a good brand strategy foundation. Catharine Slade-Brooking has an industry background in branding, packaging and illustration with a client list including Glaxo Smith Kline, Lloyds Bank and the Sunday Times. Although it discussed the tangible and intangible aspects of creating a brand, it gave more attention to the tangible elements or the visual identity of branding, though it has pointed out how the creation of brands needs to include a purpose, a message, a promise and several objectives which would guide designers through the designing process. The content of the book has been derived from Catharine Slade-Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'.

Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries digital media, fashion, advertising, product design, packaging, retail and more. Anhand von Übungen und Beispielen werden die wichtigsten Schritte behandelt: Definition der Zielgruppe, Analyse der Wettbewerber, Erstellung von Moodboards, Logo-Gestaltung, Präsentation, das Rebranding und die Einführung der neuen Identität. Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design.A tangible effort was made to cater to the visually-minded (who will surely make up a large part of the readership for a book like this). Don't go into this expecting it to be the branding design bible, but consider it a solid introduction. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design. However, I will say that it's a fairly sturdy introduction to the subject and worth a read if you are a first year Graphics student (college, not uni) who is contemplating a future in either branding or advertising more generally.