In celebration of the 25th anniversary of Beast Wars, the original 1996 Ultra Class Optimus Primal was reissued under the Vintage Beast Wars lineup. The packaging too was distinctly organic, with red scaly skin as the backdrop, and a massive reptilian eye under the bubble for carded figures. According to the control art of Optimus Primal's first gorilla toy, his chest originally seemed to be a kind of launcher instead of being an homage to the Matrix. Re)start a vintage Beast Wars collection with this Transformers: Vintage Beast Wars Maximal Cybershark figure! But I think I'd be choosing that if I was going to introduce Beast Wars to a new comer, not a collector, as the initial post sets out.

He is marketed as an Autobot instead of a Maximal and comes in an impressive multipack with seventeen other figurines. On the sides of the trailer is a humorous sticker depicting Laser Optimus Prime using a flamethrower to burn down a forest, with the words "Optimus Prime Octane" over the image. The European version released in English/Spanish/Italian Beast Wars/Biocombat packaging features the additional alternate name "Black Jack" for the Italian market, whereas the other European version released in French/Dutch/German Beast Wars/Ani Mutants packaging is simply named "Optimus Primal". Released to promote Rise of the Beasts, this Optimus Primal is a redeco of the Kingdom Voyager Class figure in his "Burning Convoy" form.

This Optimus Primal is a redeco of the first Masterpiece figure above, with the deco greatly resembling his original toy colors and his appearance in the Beast Wars Special " Lio Convoy in Imminent Danger! An extensive show-accurate redeco of the original Ultra-class Optimus Primal mold without the recently remolded head and chestplate. While the lion McDonald's toy did not come to fruition, the concept may have inspired Takara to create Lio Convoy.

Authentics Titan Changer Optimus Primal is a 28 cm figure with a very simple conversion from robot to gorilla.The Alternity fiction repurposes this figure as a new body for Optimus Primal, based on how Primal's disembodied spark had previously taken possession of Nemesis's body earlier in the Binaltech story.