Scientific Opinion on the safety of caffeine". www.efsa.europa.eu. 27 May 2015. Archived from the original on 29 October 2019 . Retrieved 2 January 2016. Red Bull GmbH is headquartered in Fuschl am See, an Austrian village of about 1,500 inhabitants near Salzburg. The company is 51 percent controlled by the Yoovidhya family who, for technical reasons, own the trademark in Europe and the US. [25] Ingredients [ edit ] Nutritional value per 250 ml (8.4 fl oz)

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Red Bull began offering variations on its drinks in 2003 with a sugar-free version of the drink with a different flavor from the original, called Red Bull Sugarfree. [62] In 2012, Red Bull released Red Bull Total Zero, a variant with zero calories. [63] In 2018, the company released Red Bull Zero, a different sugar-free formulation designed to taste more like the original flavor. [64] Red Bull's international marketing campaign is largely linked to extreme sports. These range from motorcycle racing, such as MotoGP, Dakar Rally, [84] motorcycle speedway, mountain biking, [85] aerobatics, BMX, [86] motocross, [87] windsurfing, [88] snowboarding, [89] skateboarding, [90] kayaking, [91] rowing, [92] wakeboarding, [93] cliff-diving, [94] parkour, [95] surfing, [96] skating, [97] freestyle motocross, [98] rallycross, [99] Formula1 motor racing [100] and NASCAR racing [101] to breakdancing. [102] Red Bull uses music and video games, and has enlisted celebrities, such as Eminem (sponsoring the Red Bull "EmSee Battle Rap championships"). [103] It hosts events such as art shows and the " Red Bull Flugtag" (German for "flight day" or "flying day"). [104] Red Bull Cliff Diving World Series Announces 2017 Schedule". Archived from the original on 9 March 2017 . Retrieved 8 March 2017. Red Bull High Stakes – Overview". www.regattacentral.com. Archived from the original on 12 March 2017 . Retrieved 8 March 2017.

Red Bull targets sugar-conscious consumers". BeverageDaily. 16 January 2003. Archived from the original on 9 April 2022 . Retrieved 21 September 2021. Richards G, Smith AP (June 2016). "A Review of Energy Drinks and Mental Health, with a Focus on Stress, Anxiety, and Depression". Journal of Caffeine Research. 6 (2): 49–63. doi: 10.1089/jcr.2015.0033. PMC 4892220. PMID 27274415. Petit A, Karila L, Lejoyeux M (March 2015). "[Abuse of energy drinks: does it pose a risk?]". Presse Médicale. 44 (3): 261–70. doi: 10.1016/j.lpm.2014.07.029. PMID 25622514. Cactus Fruit Summer Edition 2021 drove category growth within Sports & Energy throughout the Summer, with over 1.5 million cans sold (Nielsen Value Sales and Unit Sales MAT vs YA weeks ending 25/09/2021). Consumers refreshed and revitalised themselves with the new Cactus Fruit Edition all Summer, and this latest fixture amongst the editions range promises to continue satisfying energy drink consumers who desire a more exotic fruit flavour and wish to hold on to that Summer feeling all year round.

Red Bull House of Skate". YourPSHome.net. Archived from the original on 9 March 2017 . Retrieved 8 March 2017. a b c d Nivatpumin, Chiratas; Treeraponpichit, Busrin (28 December 2015). "Red Bull still charging ahead". Bangkok Post. Archived from the original on 17 October 2020 . Retrieved 30 December 2015.Lee, Elizabeth. "Energy Shots Review: Do They Work? Are They Safe?". WebMD. Archived from the original on 31 December 2021 . Retrieved 31 December 2021. Calfas, Jennifer (10 February 2018). "How Olympic gold medalist skier Lindsey Vonn makes and spends her money". Business Insider . Retrieved 22 September 2021. [ permanent dead link] Archrival | Red Bull Racing in NASCAR". Archrival. Archived from the original on 9 March 2017 . Retrieved 8 March 2017. Curran, Christine Perdan; Marczinski, Cecile A. (1 December 2017). "Taurine, caffeine, and energy drinks: Reviewing the risks to the adolescent brain". Birth Defects Research. 109 (20): 1640–1648. doi: 10.1002/bdr2.1177. PMC 5737830. PMID 29251842.

In 2013, Red Bull told the Redwell Brewery, a Norfolk micro brewery, to change its name or face legal action, because it sounded too similar to Red Bull. The eight-man brewery in Norwich was told its name could "confuse" customers and "tarnish" its trademark. [75] The two companies reached a settlement permitting Redwell to continue using its name. [76]

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What's the difference between the RedBull Energy Drink and the RedBull Editions?". www.redbull.com. Archived from the original on 29 December 2021 . Retrieved 29 December 2021. Over the years, Red Bull has offered many variations of its drink, all based on the same formula but differing in taste and colour. [61] Red Bull Marketing Strategy: How They Make The Difference?". Digital Agency Network . Retrieved 2 November 2023. The slogan "Red Bull Gives You Wings" is one of the most iconic slogans in the world. Davidson, Neil M. (27 July 2017). "Young Swedish gamer Leffen shakes up world of 'Super Smash Bros. Melee' ". National Post . Retrieved 22 September 2021. Red Bull founder Dietrich Mateschitz passes away aged 78". Formula 1. 23 August 2022 . Retrieved 23 October 2022.