But London member Claire Warner – founder and managing director of Aecorn Aperitifs, the world’s first range of non-alcoholic aperitifs for adults – is challenging all that. So, as we embark on the Christmas party season, how can we be sure that we're giving enough thought to those who aren't drinking? Seedlip was the game changer and became the poster brand for Low/ No and, with the might of Diageo behind it, is now promising big things for Aecorn Apéritifs its new range of non-alcoholic aperitifs.

uk accepts no liability for inaccuracies or misstatements about products by manufacturers or other third parties.Rich and smoky, this non-alcoholic aperitif from Aecorn is inspired by 17th century herbal remedies, and made using English Pinot Noir, Chardonnay and Pinot Meunier grapes. Aecorn Bitter Non-Alcoholic Aperitif 50cl is delicious served as a spritz, mix 50cl of Aecorn Bitter with ice, soda and a slice of orange. While an absence of alcohol is the basis for both Aecorn and Seedlip’s business models, Warner observes that, across the board, drinks companies are now embracing ‘low and no’ as a means of making the industry more creative.

Tell them that a vodka was ‘smoother than other vodkas’ – and deliver that promise – and you might get them interested.

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