This is because “cruelty-free” refers to the animal testing aspect, while “vegan” refers to the ingredients. I'm sure ya'll will want to send me to therapy for butchering a John Legend song for a product but hey -- sometimes it gets that real. INCI is a list of the standardized and internationally accepted names used in the declaration of ingredients on cosmetic and personal care products. The brand is known for its innovative and trendy hair tools, such as straighteners and hair dryers, and its use of natural ingredients and unique fragrances in its hair products.

This month I want to highlight Prose going back up the list now at rank 19 (+22), same with French brand Cut by Fred now at 23 (+17). I have long hair, 2b wave texture and I would consider my hair medium (not fine but not very thick).It’s estimated that close to 100,000 rabbits are used in animal testing for cosmetics each year in China alone. This is a relatively new brand to me and a brand I don’t hear much about, so I thought I would share an Eva NYC Review after using the products for a few weeks now.

I'm the owner of this lil' slice of internet at the intersection of natural hair and healthy living. Eva NYC Brand President, Annie Kolemainen and Director of Environmental Social Governance, Jamie Richards shared with the creators about our brand mission and upcoming partnership with 4ocean PBC, passion for clean beauty as Ulta Beauty's Concious Beauty Brand of the Year, and an exclusive preview of our H2-Woah!As we closed the week with a gratitude recap, the common consensus was pride, inspiration, and connectivity for this women-led team. As we look back on 2023, one of our favorite moments was our Brooklyn Breakfast + haircare experience with the Ulta Beauty Collective: a diverse network of creators who are always in tune with the latest Ulta Beauty exclusives and trendiest beauty content. I'm at the bottom of my SheaMoisture manuka honey masque jar (I never get tired of saying thank you! So, when Eva NYC claimed they could cleanse and moisturize all hair types, well, I was up for the not-so Pepsi challenge. At my most recent hair appointment I decided to go lighter and embrace a full balayage hairstyle and chop for summer.