$100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series Book 1)

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Keep this in mind: when comparing two services that satisfy the same desire, the value from the dream outcomes will cancel out. A single offer is less valuable than the same offer broken into its component parts and stacked as bonuses. That’s right, there are really only 3 ways to grow any business, which greatly simplifies our job as entrepreneurs. I found the advice given by Alex extremely valuable since if you look around, all the methods of enhancing an offer are used wherever you look. We forget that people only care about the benefits—the results that our product or service will help them achieve.

It not only helps with creating an offer that will help your sales but it will also provide you with a framework for how to think about increasing the value that your business already provides.When Hormozi was 23 years old, his mentor, millionaire Travis Jones, shared the secret to sales with him: “Make people an offer so good they would feel stupid saying no. And as Dan Kennedy said, "There is no strategic benefit to being the second cheapest in the marketplace, but there is for being the most expensive. The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. This book provides a framework on how to position your offering in a crowded space such that you can cut out from the noise and differentiate yourself such that you can command high pricing. Hormozi details many different kinds of guarantees in the book, but they all boil down to you putting skin in the game in the deal.

In fact, this book explains that offer creation works better without using complicated words/ language. Talk in terms of things your prospect believes will increase their status, and you will have your prospects drooling. Remember, the way to create a “Grand Slam Offer” that is incomparable to any competition, is to create solutions for all those secondary obstacles, and make them part of your offer. I always appreciate how simple Alex makes the entrepreneurial journey for us - gonna start getting right to lead collection after i finish this killer value bomb.If I'm missing something here, so be it, but it would have been nice if he had addressed this concern.

In exchange, they will get exposure to your clients for free or provide you with additional revenue from affiliate marketing. Some more commentary: Making what we sell unique is definitely not a new idea created by Alex Hormozi. Alex takes distills complex subjects, outlined in numerous books, makes them simple and immediately actionable!I felt the content was so valuable, that I actually felt a bit guilty having paid so little for this wisdom. To finish creating your offer, give exciting names to the offer, to each individual part of the bundle, and to additional bonuses. Your guarantee gets power by telling the prospect what you will do if they do not get the promised result in this conditional statement: If you do not get X result in Y time period, we will Z.