Since their mass introduction two years ago, face masks have become the modern-day Berlin Wall, segregating the fors and againsts with hot fury. The protective face mask, they imply, shaking uncontrollably as they tap out another tweet, is agovernment-controlled scheme engineered by the lizards that live in the centre of the earth.

The rest of the decade found irony in the slogan tee. President Nixon’s war-on-drugs D.A.R.E (Drug Abuse Resistance Education) campaign T‑shirts were flipped and worn as an FU to conservatives. The image of Marxist revolutionary Che Guevara was screen-printed onto T‑shirts the world over. Never mind the politics, here’s the sarcasm. It made for aballsy message as she looked Thatcher in the eye in her very own house, shaking hands with the devil while simultaneously ripping the piss out of her. Later on, Hamnett would recruit Naomi Campbell to walk in her SS04 show, wearing asuitably glam mesh vest with ​ “Wear acondom” scrawled on it in diamantes, promoting safe sex and raising AIDS awareness. As if she needed to prove it anymore, Hamnett had succeeded in her decades-long statement that fashion and politics can co-exist. Designer Henry Holland took awink-wink approach to slogans when he started designing T‑shirt dresses in 2006, often modelled by It-Girl of the moment Agyness Deyn. It was an inside joke with the industry and the garish neon rave palettes were an indie sleaze dream. Slogans like ​ “Cause me pain Hedi Slimane”, ​ “Who’s the boss Kate Moss” and ​ “Do me daily Christopher Bailey” became instant fan favourites, worn by Day-Glo MySpace users and clubbers alike. By the turn of the millenium, when fashion became optimistic, peroxide and hyper-coloured, the slogan tee fitted anew agenda: that of the infinite rise of celebrity culture and paparazzi fodder. He wasn’t exactly speaking to The House of Commons but, when taking abow for his SS06 collection, late designer Alexander McQueen wore aT‑shirt with ​ “We love you Kate!” written on it. This at atime when the supermodel was dealing with accusations of cocaine use.