The flavor of Hajmola is very addictive. Chewing one to two tablets is just not enough. The thought of Hajmola itself makes you salivate and crave for it. You want to pop at least 4 to 5 pieces to satiate your taste buds. Along with the traditional digestive property, the company claimed that it wanted Hajmola to enhance the value of every meal. Amidst the makeover, Hajmola launched a slew of initiatives. It tied up with Dabbawallas in Mumbai who provided Hajmola sachets for free with every tiffin they delivered. ET quoted a company spokesperson saying, “This was also a great way to sample new variants, like pudina (mint) and kaccha aam (raw mango). Other points of sale activation during sampling included dhabas (highway eateries) and swanky QSRs, like Nirula's as part of the activation campaign titled ‘Hajmola Ka Chatkara Kare Khana Complete’, where one sachet of Hajmola was given with every bill cut for two years in a row. In the same vein, collaboration with Indian Railways and FM radio stations countrywide to rope in prospects wove in the ‘fun’ element.” Living the Moment- The Digital Way Long Pepper – Pippali – Piper longum – It improves digestion strength, causes purgation, useful in piles, abdominal tumor, indigestion etc. Chaudhary observed that Hajmola is not short-sighted in its marketing campaigns and has managed to bring in an amalgamation of everything that is happening, both at the local level as well as international level, to our notice. Starting from Election Campaigns, to World Cup 2019, to trending memes of social media, timely puns to the nostalgic threads, their campaigns cover all areas, and they don't miss a step. Their glocal approach has managed to win hearts as they take international issues and mould them to appeal to the local audience so that they can resonate with the same. Their pricing is low enough for the diverse economic groups of the country, earning them high brand loyalty. As a result, the brand has observed 50% growth in just a span of the last six months, making it a top contender to take over FMCG brands in the health drinks market.

Hajmola is a herbal digestive tablet manufactured by Dabur, a reputed Ayurvedic product manufacturer of India. Hajmola was officially launched in 1978. Ever since its popularity has soared and touched new heights. So much that it has become a staple in every Indian home. Most people like Hajmola more for its flavor than its digestive function. The recommended dosage is 2 tablets daily for adults and 1 tablet daily for kids 10. However, pregnancy changes everything. Almost immediately after seeing two lines on the pregnancy test, you will need to adjust the amounts of many things you were previously taking. Salt is present in a significant amount of hajmola. Consuming an excessive amount of Hajmola results in ingesting an unhealthy amount of salt, which significantly raises blood pressure and can lead to other complications during pregnancy

Cumin is most frequently used to treat indigestion. In fact, recent studies have shown that cumin may help stimulate normal digestion 6. For example, the activity of digestive enzymes could be increased, which would speed up the digestion process. Similarly, cumin stimulates the liver to produce more bile. Bile aids in the breakdown of fats and the absorption of certain nutrients. 8. Navsadar This helps in improving your skin and boosting the immune system in addition to improving digestion.

Ginger – Shunti – Zingiber officinale–It is unctuous, promotes digestion, aphrodisiac, hot in potency, balances Vata and Kapha.

Pop a Dabur Hajmola - and enjoy the chatpata flavour that stimulates your digestive power. Take it regularly, especially after a heavy meal. And savour every bite with this tasty digestive tablet.