Tango Dark Berry Sugar Free – 330ml Cans (Pack of 24)

Product Information

Fri, 8 Sep 1995 (8 September 1995). "Still Tango alive and well in Dorking | Archive". Marketing Week . Retrieved 2 September 2013. {{ cite web}}: CS1 maint: numeric names: authors list ( link)

Tango advertisements have sometimes featured phone numbers for viewers to call, although the phone numbers would typically appear too briefly on the screen for viewers to type in the number or write it down. Many of these advertisements incorporate a send-away prize, including a rubber doll or a clown horn (the Tango Horn). Most subsequent Tango advertisements have avoided showing violence, except for the advert from October 2004, " Pipes", which showed a man rolling down a hill with concrete pipes, causing it to be banned, and the advert from March 1997, "Vote Orange Now", where the orange clad man made another appearance, slapping the advert's protagonist several times. This latter advert was featured in the first advert break on Channel 5. [39] Beginning in the late 1980s, surrealism was becoming a mainstream technique in advertising. Answering Tango's search for a new ad campaign, ad agency HHCL created the catchphrase "You know when you've been Tango'd". The campaign began in 1992 with the advert Orange Man; it featured a man drinking Tango and immediately being slapped around the face by a portly man painted orange (Peter Geeves). [37] The advert received widespread condemnation after a craze for "Tangoing" people swept the nation's playgrounds, and there were reports of children receiving serious injuries, or even being deafened by being slapped on the ears. The fruity drink is on a mission to appeal to a new audience, re-establishing itself in youth culture. New Tango launch attracts wrong kind of attention – Marketing News". UTalkMarketing. 30 September 2009 . Retrieved 26 June 2010.

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NMA | Case Studies | Tango team-up with Mirror Group newspapers to extend their peak sales period". Nmauk.co.uk. 23 February 2009 . Retrieved 13 August 2011. The original variety; an Orange-flavoured soft drink. It has seen many different alterations and recipe changes throughout the years. Despite this move and a reduction of pricing, the drink continued to suffer from very low sales until Britvic announced the product's discontinuation in January 2004. [29] Tango Ice Blast [ edit ]

Hilariously, the so-called ‘drugs’ being produced are in fact nothing more than cans of Tango ‘Dark Berry’ flavour – which nonetheless leave an investigating officer dangerously ‘Tango’d’ upon consumption. As of August2019 [update], the flavours available in the United Kingdom include Orange, Apple, Strawberry and Watermelon and Tropical in addition to flavours of the "Tango Ice Blast" slush range. On 7 April 2021, the UK range was extended to include sugar free Dark Berry. [2] Tango is known in the United Kingdom for their advertisements, mostly those broadcast on television in the 1990s from the Howell Henry Chaldecott Lury advertising agency.The campaign will run in the UK from 15th April on TV, broadcast video on demand, social and online video. Thu, 5 Oct 2000 (5 October 2000). "It takes two fun brands to Tango | Archive". Marketing Week . Retrieved 13 August 2011. {{ cite web}}: CS1 maint: numeric names: authors list ( link) The Drink was initially introduced in Apple and Watermelon and Lemon and Kiwi flavours, and in 2006, the brand was expanded with two more flavours - Raspberry and White Cranberry, and Orange. [34] This campaign marks the first step into a new, long term brand platform that dramatises Tango’s dangerously potent flavour and will be brought to life by an integrated agency team comprised of VCCP, Girl&Bear (content creation studio), Infused (Britvic’s in-house social team), Whalar (content creators) Cirkle (PR), MSix (Media) and Bloom (Visual Identity). The 100 Greatest TV Ads". London: Channel 4. 2000. Archived from the original on 18 June 2001 . Retrieved 4 August 2019.

https://www.talkingretail.com/products-news/soft-drinks/tango-launches-new-limited-edition-citrus-flavour-29-05-2014/ In March 2000, an advert originally produced in 1998, which depicted a pre-fame James Corden being bullied for not drinking Tango, was banned because it was seen as encouraging the bullying of overweight children. [40] [41] [42] The replacement was a satirically inoffensive advert, Drink Tango: It's Nice.

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Tomorrow Tango is launching ‘Bust’, a new multi-million pound integrated campaign conceived by agency of record, VCCP London and its content creation studio Girl&Bear. Introducing a new brand platform ‘dangerously potent flavour’, the marketing campaign aims to attract a new core audience, Gen Z.