As a long-time lover of Nike, it was only matter of time until I read Shoe Dog by Phil Knight, Nike’s founder. I was pretty sure I’d enjoy this one and I was right, I really liked it! Blue Ribbon’s first employee Jeff Johnson was my favorite character. He was handsome, creative, loyal and oh so addicted to books. I felt somewhat unjust, and thought he was not sufficiently compensated despite being instrumental to Nike’s success. After going public in 1980, Nike struggled, and one of the company’s executive encouraged Knight, who was CEO, to sign an endorsement deal with NBA rookie Michael Jordan. A lucrative contract was finalized in 1984, and it revolutionized sports marketing and transformed Nike into an international powerhouse. The company’s line of Air Jordan sneakers became a phenomenon and are perhaps the world’s best-known shoes. In 1988 the company debuted its iconic slogan “Just Do It.” Faster Stronger Higher! How shoe brands create innovative footwear technology: Sport Science for the next Super Athletes

This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more. Let everyone else call your idea crazy.. just keep going. Don’t stop. Don’t even think about stopping until you get there, and don’t give much thought to where “there” is. Whatever comes, just don’t stop.” There had been some unauthorised biographies or stories about how Nike came to be, but this is the first time we have been graced with the words from the creator himself, Philip H. Knight. Shoe Dog is a well-written, captivating and candid account of how Knight’s Crazy Idea came into fruition and eventually metamorphosized into the most recognizable name in the athletic shoe and apparel industry. When visiting Japan Phil came across the Tiger brand of running shoes and he decided to set up a business importing the shoes and selling them in America. His his old college running coach, Bill Bowerman, became a trusted adviser and then a partner. Along side this, Knight also took up a job in an accounting firm, eventually gaining a full accounting accreditation. In fact, these early days were a real struggle for his infant business, there were many challenges to overcome and it often seemed inevitable that the enterprise would fail. The author comes across as a bit of a romantic – he really wanted to produce the perfect shoe and worked tirelessly with Bowerman and his Japanese supplier to evolve their offering – but also as a workaholic, super-ambitious businessman not prepared to let any challenge stop him.

The whole book got me anxious the entire time worried about the anxiety he and his partners had to deal with. But also, it gave me time to consider things that are inevitable to build a business. And not just business, but some things we need to reconsider when it comes to our lives and for people who want to change their lives. An anthological landmark publication that offers a behind-the-scenes insight into the internal design philosophy of Nike.”– Hypebeast Seek a calling. Even if you don’t know what that means, seek it. If you’re following your calling, the fatigue will be easier to bear, the disappointments will be fuel, the highs will be like nothing you’ve ever felt.”

Traditionally, precious metals and jewels have been, for Indians rich and poor, a repository of wealth and a status symbol. The stories of Indian princes and their jewelry and precious stones are brought together in this illustrated narrative tracing the rise and fall of India's leading royal houses through the dramatic fortunes of their crown jewels. True to size’ running shoes | History of Running Shoes | How Often to Change or Replace Running Shoes | Running Shoes Design FeaturesThis guy is someone I could totally relate with. At least he's had some people in his family and friend circle who supported him both financially and emotionally from the very beginning. But the real lesson lies in the fact that we see our dreams first and the first step starting with us. The best part about the book is that it's hard to stop reading in between. Yes, that's right. For a non-fiction autobiography, it's awesome to read something that's been written this well which felt like I was reading a fast-paced novel worried about our clueless main character. Tiger). وخلال عمله كمورّد، نجح في تطوير العديد من الموديلات لتلبية احتياجات الرياضي الأمريكي؛ مما أعطاه مصداقية في السّوق.

Please don’t miss the opportunity to read this book if you are young person who aspires to become a great entrepreneur in the future.

Women by Nadia Lee Cohen

I’d never witnessed anything quite like that race. And yet I didn’t just witness it. I took part in it. Days later I felt sore in my hams and quads. This, I decided, this is what sports are, what they can do. Like books, sports give people a sense of having lived other lives, of taking part in other people’s victories. And defeats. When sports are at their best, the spirit of the fan merges with the spirit of the athlete, and in that convergence, in they transference, is the oneness that the mystics talk about.” Nike has recently released a stunning coffee table book featuring some of their most iconic products. It’s a great way to explore the brand’s extensive history and show off the iconic shoes, apparel, and accessories they have created over the years. This book is a must-have for any Nike fan and provides a great way to showcase the brand’s legacy and timeless style.