Strongbow Dark Fruit Cider, 4x440ml

Product Information

Bulmers Crushed Red Berries & Lime Cider - 275 calories (500ml; 4.0 percent) 28g of sugar (5.6g of sugar per 100ml). Meanwhile, premiumisation continues to reign supreme and in 2021 share continued to move from mainstream to more premium brands (47.8% up from 44.4% in 2019). Expect a rise in the use of tech and digitisation – following Covid-restricted drinking, the use of technology and digitalisation of venues has now become the norm and presents an opportunity to re-engage with customers and tell brand ‘stories’, driving on-trade trial and brand loyalty.

In 2014, "Strongbow Citrus Edge" was introduced, which contained lemon and lime. This was discontinued in 2017. [35] Advertising [ edit ]Thatchers Haze Cloudy Somerset Cider - 245 calories (500ml; 4.5 percent) 50g of sugar - (4.1g of sugar per 100ml). Initial strong 'cidery' flavour from the fermented bittersweet juice with a hint of 'appliness' or cooked apple coming from the culinary fruit. [1] The original Norman archer logo was designed by artist Barney Bubbles. The "thudding arrows" have been a signature of the brand's television advertising since the 1960s. [36] Towards the end of the advertisement, two arrows thud into a bar counter near a glass of Strongbow, or its bar pump. You can go into virtually any pub today and there will be some fantastic pale ales or bitters on hand-pulls, Guinness on tap, two or three great lagers, at least one IPA and they’ll have a fantastic wine list plus a number of spirits but there might just be one cider on tap and maybe a fruit cider in the fridge. And that’s it, that’s the sole extent to what these people think cider is but it’s not their fault because they’ve been told that that’s all cider is.”

Sport is seen as a good occasion for cider sales. More people in the UK drink cider while watching sport at a pub than other types of alcohol and the same goes for a date night while a get-together with friends or family is rated as the biggest occasion to drink cider and is identical to doing so while enjoying other alcoholic drinks.Choosing the right ciders will be key for many operators where cider sales increase over the summer, says Thatchers Cider on-trade sales director Rob Sandall, who adds operators need to have a range that will appeal to their core customers. Cook says cider has a completely unique flavour profile compared to beers and wines, and it offers a drinking opportunity for a variety of occasions. Yes, it can be the summer thirst-quencher but can also be that really refreshing drink, something to you have with a meal, something that you can ‘pop’ when celebrating, one to sit and savour, as examples. He adds: “I want to ensure operators know there is a fantastic burgeoning craft cider market as well. It isn’t identical to what we saw with craft beer because cider isn’t beer. From a production point of view, they’re entirely different – you brew beer and you make cider. We now have a huge number of fantastic smaller producers, putting the raw materials at the absolute forefront of that product. For cider that means apples, so we are talking about specific apple varieties and knowing how they taste completely differently from one another just like with different grape varietals for wine, and different hop and malt varieties [for beer]. a b "Strongbow Red Berries, Ginger". cheersonline.com. 20 March 2015 . Retrieved 19 September 2016.