Before dyeing your hair perform a test on a small hidden section to make sure you’re happy with the results. Everyone’s hair is different so the results will vary. APPLY. Use a brush or your hands to apply the dye onto your hair. Massage it into your hair for flawless even coverage. Express yourself! Transform your hair with colour that lasts 5-30 washes. The hydrating formula conditions as it colours, leaving your hair silky smooth. Splash & Dash: Once you've achieved your dream shade, rinse with cool water till it's clear. A little PSA: rinse in a basin to avoid a colorful shower scene! Prep Time: If needed, lighten that lovely hair of yours with a lightening kit and then wait 48-72 hours.

Application is simple. I wash my hair then towel dry it until damp. Then I apply vaseline to my hairline, ears, and wherever I feel that the dye might accidentally touch and stain. I then squeeze the tube out into a bowl, wear gloves, and use my hands to apply. I use an entire tube for my whole head with collarbone length hair. Sit tight for 30 mins (I leave it in long ... Read more because I want darker/more vibrant colour). Then wash with COOL or COLD water, with my head over a basin or bath tub (the instructions specifically say do NOT wash in the shower). I then towel dry and it's done. This dye highly pigmented for our brunette friends. For lighter colored hair, dilute the product by mixing with conditioner to achieve a softer shade.Hair with yellow tones may need to be toned before application to avoid the results being too ash (green). The dye usually lasts on my hair for 3-4 weeks. I wash my hair with cool/cold water and shampoo every 2 days. The shampoo does take some colour out, I can see the the colour tinging the water in the shower. As I have curly hair, I wet my hair each morning, but this does not take colour out. Paint the Town Purple: Pour the dye into a bowl and paint away! Whether you're a hands-on person or a tint brush enthusiast, ensure it's evenly applied. Give your hair a gentle massage for a consistent coat. Guard Up: Suit up with gloves and shield your hairline with petroleum jelly to fend off any cheeky stains.