Barbie Doll for Preschoolers, My First Barbie “Malibu” Doll, 13.5 Inch doll, Blonde Hair Kids Toys and Gifts, Plush Kitten, Accessories, Soft Poseable Body, from 3 Years, HLL19

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The animated special follows Barbie and her friends as they prepare for a surprise party. Storylines highlight preschool themes of friendship and family, with simplified plots, original music and life lessons. The four main dolls featured in the special are Barbie “Malibu” Roberts, Barbie “Brooklyn” Roberts, Teresa and Renee.

We talk to parents and kids almost 365 days a year," she said. "We started hearing a theme around younger kids wanting to play with Barbie. Parents were concerned that their children at the preschool age didn't have the fine motor skills to have a positive play experience with our traditional fashion doll."

The launch of My First Barbie was born from insights we gained from parents, as we are always talking to families about what they are looking for to best suit their needs. Through this research, we discovered a whitespace. Parents had a desire to introduce their preschool-aged children to Barbie but were planning to wait until they were older with more developed dexterity,” Tasja Kirkwood, vice president of global consumer insights at Mattel, said in a statement. “This insight led to the exploration of the first Barbie doll designed specifically for preschool-aged children, enabling Barbie to reach even more parents and children with the Barbie system of play.” In addition to its unique features, My First Barbie also has an affordable price point, making it a great option for parents who want to introduce their child to the wonderful world of Barbie without breaking the bank. This new doll is sure to bring joy and delight to any child’s playtime, while also providing a safe and educational experience. You will see the smile on your child’s face grow as they begin their journey into imaginative play! For starters, My First Barbie promotes imaginative play and creativity. Children can create their own storylines and scenarios, and the doll’s versatile hair allows them to try out different hairstyles. This helps develop fine motor skills and hand-eye coordination.

The Mattel Global Consumer Insights team conducted an exploration on what parents look for in a doll for their preschool-aged children. The research showed that while many parents want to buy Barbie dolls for their preschool-aged daughters, some feel like their daughters aren’t old enough to play with the standard sized Barbie doll given their currently dexterity.My First Barbie’s colourful outfit also provides visual stimulation and encourages children to explore different colours and patterns. My First Barbie’s smaller size is perfect for little hands and makes it easy for children to carry her around wherever they go. While this is the first Barbie designed specifically for preschool-aged children, all Barbie dolls are approved for ages 3 and up, so you can gift one to a preschool-aged child. The launch of My First Barbie is accompanied by the first-ever Barbie content dedicated to preschool-aged children, titled “My First Barbie: Happy DreamDay,” which will debut Jan. 31 on the Barbie YouTube channel.