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There has been a steady growth of vegetarians and plant-based eaters across Europe in recent years, and Crispy Fantasy is proud to pioneer this movement in the breakfast cereal aisle. Crispy Fantasy is billed as a vegan cereal and, Rodrik and Nahoum explained, they expect to capitalise on growing demand for plant-based products beyond meat and dairy alternatives. Over the past few years, we've also noticed the UK becoming way more receptive to new food trends than other European countries because the country is indeed a melting pot of different cultures,” we were told. UK government’s recently proposed rule of restricting unhealthy food and beverage promotions that will officially take effect in October is spurring the growth of a new set of homegrown breakfast cereal brands made with less sugar and higher nutritional value.
Crispy Fantasy is backed by a group of reputable entrepreneurs in the food and beverage sector, including Halo Top Co-Founder and CEO, Doug Bouton; Peter Rahal, who previously built and sold RXBar to Kellogg's; and investment fund Pareto Holdings. I was surprised at how much sugar was in regular cereal, even the ones that were branded as being 'healthy'. billion, with both market revenues and consumption volumes seeing an uptick compared to prior years. The bottom line for Crispy Fantasy is to focus on taste first and excel what a typical healthy cereal should be other than zero sugar or grain, aspiring to be the European challenger brand to a breakfast cereal duopoly — Kellogg’s and Nestlé, owner of Cheerios outside of North America and Shreddies, according to Rodrik and Nahoum. Company co-founder Andrea Rodrik said after “blowing up on TikTok” the brand was now working on how to convert views into sales, which he dubbed “the million dollar question”.I’ve tasted other ‘healthy’ cereals and Crispy Fantasy’s product blows all of them away; it’s truly the Halo Top of cereal. These new regulations, which include banning TV advertising of less healthy products before 9pm, and restricting their display in grocery, are a direct measure against childhood obesity and other harmful diseases caused by high sugar intake, the Department of Health and Social Care previously illuminated, although they have drawn criticism from companies including Kellogg’s K since they were drawn up in 2021. To ensure accessibility throughout the UK, so if another video blows up– which I’m sure it will– it’s easy for people to try it.
The product's crunchy texture and classic flavor deliver mass market appeal, reminding people of their favorite childhood snacks while creating boundless space for reimagining modern-day health experiences.Crispy Fantasy's gluten-free, high fibre, and plant-based attributes also make us a no-brainer for health-conscious consumers,” we were told. million views, the company was formed in 2021 by Rodrik and Raphaël Nahoum, after Rodrik posted a LinkedIn post seeking a co-founder for a new healthier cereal business.
Crispy Fantasy, co-founded by entrepreneurs Andrea Rodrik and Raphaël Nahoum, is made with a short list of wholesome and natural ingredients, including unsweetened cacao powder, soy and pea protein, as well as avocado oil.The plant-based movement is gaining momentum across many food and beverage sectors, not only in alternative protein, but snacking, baked goods, confectionery, and breakfast as well.
Last summer, the company completed a “significant” fundraise and secured the backing of Halo Top co-founder and CEO Doug Bouton; Peter Rahal, who previously built and sold RXBar to Kellogg’s; and US investment fund Pareto Holdings.
There’s an immense market opportunity in the UK,” due to the rising consumption of breakfast cereal and oatmeal, they said, mirroring a more mature trend in the U. Each cheerful, bright-colored box provides four times more protein and at least 50% less sugar than leading cereals on the market. Having recently completed a ‘significant’ capital raise, European breakfast start-up Crispy Fantasy is preparing to launch its first products, delivering a line of ‘junk-free’ breakfasts with clean ingredients. Peter Rahal adds: "With my experience, I'm going to help these amazing founders with all the problems that emerge with the company building process. Many traditional cereal brands such as Cheerios are not plant-based due to their honey content, but, at Crispy Fantasy, we are able to crack the code by creating a vegan alternative that's equally delicious and nutritious.
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