By 1920, the popular Toblerone recipe already faced competition from other manufacturers, for instance from another Swiss manufacturer, Cailler, who launched the Chocmel tablet that year.

A triangular set of residences for students of the University of Manchester on the Oxford Road, Manchester, England, built in about 1975 are known as the Toblerones. The official who gave the authorising singature was one Albert Einstein who was working in the Swiss Federal Institute of Intellectual Property in Bern at the time. Albert Einstein, who was working at the institute as a clerk, might have been involved in the patenting. Another source of inspiration could have been the similar triangular packaging of the Delta Peter brand.

Please ensure your name and message is exactly how you intend it to be printed, as once purchased this cannot be changed. In 1995, it was revealed that the Swedish politician Mona Sahlin had misused her government-issued credit card for unauthorised purchases. However, according to Theodor's sons, the triangular shape originates from a pyramid shape that dancers at the Folies Bergères created as the finale of a show that Theodor saw. The product has encountered rivals during its 111 year history, including a similar Kolumbo bar in Croatia, and Swiss company Chocolate Frey's triangular Mahony bars.

Innovationen: Voraussetzungen und Folgen, Antriebskräfte und Widerstände[ Innovations: prerequisites and consequences, driving forces and resistance] (in German).The company was independent from 1899 until 1970, then merged with Suchard, then with Jacobs as Jacobs Suchard, then acquired by Kraft Foods, then by Mondelez International in 2012. UK comedy character Alan Partridge battled a longstanding addiction to Toblerones, which became a running gag of his TV series. It is produced in Bern, Switzerland, [2] was sometimes manufactured elsewhere in the past, and is planned to be made in Slovakia from the end of 2023.

Toblerone ( / ˈ t oʊ b l ər oʊ n/ TOH-blər-ohn, German: [tobləˈroːnə]) is a Swiss chocolate brand [1] owned by Mondelez International (originally Kraft Foods). The largest-sized Toblerone in production [37] is used as a running gag in the 2017 Netflix series Neo Yokio.

Kraft Foods Inc acquired the majority of Jacobs Suchard, including Toblerone, in 1990; in 2012, it was spun off (alongside several other brands) to Mondelēz. Printing apostrophes and emojis unfortunately is not possible, so please do not include these as they will be removed. Prudently, Theodor Tobler and his then company, Tobler AG, applied for a patent in 1909 in Bern to cover the manufacture and shape of the bar, and Toblerone thus became the first patented milk chocolate bar. Producer Mondelez planned to start additional limited production from the end of 2023 in a Slovak factory [24] (known formerly as Figaro) in Bratislava.

le leggendarie Branches (1904)[Thus was born one of the companies that made the history and fortune of chocolate [. Because she had bought, among many other more expensive items, two bars of Toblerone, pro-Sahlin journalists attempted to downplay her abuse of parliamentary financial privileges as the "Toblerone affair", but Sahlin was nevertheless forced to step down as a Prime Ministerial candidate. For the yearly Toblerone Schoggifest, a special oversized bar is created to celebrate the bar's anniversary.The product's name is a combination of Tobler's name and the Italian word torrone (a type of nougat). His son Theodor entered the business in 1894 and in 1899 set up a chocolate factory, whose products were very successful. Another comparable chocolate made in Switzerland (in this case both for the ingredients and shape) is Mahony, produced by Frey. Swiss rules introduced in 2017 mandate that indicators of Swiss provenance such as packaging stating "Swiss" and showing images typical of Switzerland may not be used, so the bars will be labelled "created in Switzerland", and the image of the Swiss Matterhorn will be replaced by a "modernised and streamlined mountain logo that aligns with the geometric and triangular aesthetic". The Toblerone brand was trademarked the same year, at the Swiss Federal Institute of Intellectual Property in Bern.