Joined in 2023 
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63 About this deal
It made me more empathetic and understood the person or interviewee I’m designing the wallet for. I wanted to find out more about Hannah by asking about the contents of her purse, experiences, and feelings. Talking to Hannah gave me some insights on what I’m going to do/design that will benefit her. To understand his current wallet, possible problems and get some insights, I started an interview with him. I transcripted everything, but for the sake of brevity, I'll share only some sentences I considered important.
A place for carrying all his cards, including the Transit Pass that used to be carried separately — and it applied to the desired outcomes of comfort as well.
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One point that bothers me is, I find it very useful to have this window that shows the ID document and at the same time, it bothers me when I have to remove it. Because people generally don't like just seeing it here just like that. On the outside, I have what I use most in the day to day: proximity card to access the subway and the other to access the office. I loved participating in the process and having my needs listened and translated into a prototype. I confess that I came to consider using the prototype as my official wallet. ;) What I've learned I made a test on the last day removing all other cards from the wallet and letting only the transit pass card and it worked well. I think that having the cards so closed in that kind of material can causes an interference in the prox cards.
I loved the idea of them on each side. I also enjoyed having the other things with less use on the inside.Even though the exercise is to design the perfect wallet for a friend, I didn’t want to jump directly to the solution space. So based on the interview and observations, I decided to use the jobs-to-be-done framework that would allow me to deconstruct the job that he was trying to get done.
What worked ] Everything is okay, according to Hannah. She liked the wallet’s simplicity and the new design/variation. The color and zipper of the wallet were followed. Everything she suggested last time turned out to be great for her.
5. Arteza Watercolor Book
In the use I made in the 4 days I felt difficulty trying to pass the turnstile of the subway station near home. I had to take the card out of the wallet to use. Interestingly, the card worked at the station from work to home. What could be improved ] Hannah was contented when I showed her the prototype. She did not wish for further improvements and was satisfied with it. Change the material for Tyvek (vegan-friendly) and the process of making the wallet would not involve animal exploitation as well; It was good to test it, this was "the obvious" not so obvious to me. Now I was able to do it better with the things I've learned: Updated Excel file with the Opportunity Score (ODI) and Opportunity To Add Customer Value (Dan Olsen)
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